The LaChez Salon
An intimate designer-facing experience where women-owned hospitality brands are brought into the room through story, product, conversation, and curated sourcing.
Announcing soon
Coming soon — a curated specification collective
Her vision belongs
in the room.
LaChez Collection is a women-owned specification collective for hospitality interiors — connecting designers with story-rich, hospitality-ready brands across textiles, wallcovering, furniture, carpet, lighting, art, and mosaic tile.
Inspired by “chez” — at the place of — and rooted in the founder’s middle name, Lashae, LaChez means “at her place”: the place where a woman’s vision begins before it is brought into the world.
A new place
A new place for women-owned hospitality brands to be seen, sourced, and specified.
LaChez Collection reimagines the traditional multiline rep agency through curation, storytelling, and specification-focused representation. We bring together women-owned interior product brands with the story, substance, and hospitality readiness designers need to create memorable spaces.
This is not a passive product directory. LaChez is a curated place of discovery — built to help women-owned brands move beyond where their ideas began and into the hotels, restaurants, resorts, wellness spaces, and gathering places where their work can be experienced.
Not just represented. Revealed.
Nicole Lashae Hall — Founder
Founder
Nicole Lashae Hall
LaChez was founded by Nicole Lashae Hall — a hospitality industry insider with a deep belief that women-owned brands deserve more than a place in the catalog. They deserve a place in the room.
Drawing on years of relationships across designers, purchasing partners, and hospitality product makers, Nicole built LaChez as the kind of representation she wished existed: editorial in voice, intentional in curation, and specification-ready from the first introduction.
“LaChez is named for the place where every woman’s vision begins — and built to carry it into the world.”
The collection
Curated across the materials that shape hospitality.
From tactile textiles to statement lighting, LaChez brings together women-owned brands that help designers create layered, soulful, and specification-ready hospitality spaces.
Textiles
Wallcovering
Furniture
Carpet
Lighting
Art
Mosaic Tile
Decorative Surfaces
Philosophy
From her place to the world.
So many powerful ideas begin privately — at the kitchen table, in the studio, inside a sketchbook, or in the quiet moments where vision first takes shape. LaChez honors the place where a woman’s idea begins, then helps carry that vision into the rooms where it can be seen, sourced, specified, and remembered.
“A woman’s vision should not stay hidden in the place where it was born.”
Signature experiences
Signature experiences coming soon.
The Room at Her Place
An editorial lookbook and room concept series showing how LaChez brands come together across hospitality spaces — from lobbies and guest suites to dining rooms, spas, lounges, and beyond.
Announcing soon
Preview list
Step inside LaChez before the doors open.
Join the preview list for early access to brand announcements, designer resources, salon invitations, and the first curated collection of women-owned hospitality brands.
For brands
For women-owned brands ready for hospitality visibility.
LaChez operates through one premium membership designed for high-touch representation, storytelling, designer outreach, and hospitality specification support.
Membership is by application. Investment and commission structure are shared with brands invited to move forward.
Apply for Consideration →LaChez Premier Membership
A high-touch, application-only membership for women-owned hospitality brands. Approved members receive a full overview of terms during onboarding.
- Curated inclusion in the LaChez Collection
- Designer-facing brand storytelling
- Hospitality positioning
- Digital lookbook inclusion
- Email and social visibility
- Designer outreach
- Sample request coordination
- Sales and specification support
- Eligibility for LaChez Salon experiences
- Potential inclusion in The Room at Her Place editorial concepts
Brand Application
Apply for LaChez membership.
Share a bit about your brand. Approved applicants receive a full overview of the membership investment and commission structure during onboarding.